Imported Beauty Branded Products In Pakistan
In Pakistan, local brands still dominate the beauty market. Lately, imported products such as Maybelline and Cerave have been witnessing a rise in popularity among consumers. The consumers start with the imported brand and then eventually convert to buying the local brand because the price is just too low from what they were using to pay for. One of the reasons for which this trend is taking place is that these brands are coming at a really affordable price point which attracts new age consumers. Another important reason is that these imported brands are usually up to date with their technology which makes them more efficient than local brands in terms of functionality and efficiency as well as quality and effectiveness. The growing popularity of these imported brands has raised some questions such as why would people buy an expensive product if they can get a cheap one? And how would this affect our economy? — Despite the introduction of a number of international beauty brands, ...