Imported Beauty Branded Products In Pakistan

 In Pakistan, local brands still dominate the beauty market. Lately, imported products such as Maybelline and Cerave have been witnessing a rise in popularity among consumers. The consumers start with the imported brand and then eventually convert to buying the local brand because the price is just too low from what they were using to pay for.

One of the reasons for which this trend is taking place is that these brands are coming at a really affordable price point which attracts new age consumers. Another important reason is that these imported brands are usually up to date with their technology which makes them more efficient than local brands in terms of functionality and efficiency as well as quality and effectiveness.

The growing popularity of these imported brands has raised some questions such as why would people buy an expensive product if they can get a cheap one? And how would this affect our economy?

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Despite the introduction of a number of international beauty brands, local brands are still the most popular.

Local consumers typically prefer to buy locally-made products instead of imported goods. In a research conducted by Euromonitor International in 2016, local products represented 85% of the market share in Pakistan's beauty industry.

There is also a lack of trust among consumers when it comes to foreign-branded goods as they perceive them to be more expensive than locally-made alternatives.

The last reason why local brands are favored is their effectiveness on the skin and overall user experience, which is what most beauty brands emphasize on these days.

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If a product is not available in Pakistan, it will be imported by the local market. The increased demand for imported products has led to some brands gaining popularity in our country.

Imported beauty branded products in Pakistan have gained popularity ever since the influx of online shopping platforms such as Amazon and Flipkart. With its growing demand, they are on the top of many people’s wishlists and people want to know which one is the best.

Cerave The Body Shop Maybelline, Sugarbear, Rimmel, Cetaphil, Clean&Clear, Aveeno, Eveline and Morphe are some of the beauty brands that have found their way into Pakistani homes.

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